The space gray Apple 12" MacBook provides both portability and performance. Measuring just 0.5" (13.1mm) thin and weighing only 2 pounds, the MacBook is compact yet still has a premium feel, thanks to its unibody design. The display also has 178°-wide viewing angles. To deliver the total Retina experience on the MacBook, Apple redesigned the pixels to create a larger aperture, allowing more light to pass through. This enabled Apple to use LED backlighting that's 30 percent more energy efficient than the displays on other Mac notebooks with no loss in brightness.

• 1.1 GHz Intel Core m3 Dual-Core
• 8GB of 1866 MHz LPDDR3 RAM
• 12" LED-Backlit IPS Retina Display
• 2304 x 1440 Screen Resolution
• Integrated Intel HD Graphics 515
• 256GB PCIe-Based Flash Storage
• USB 3.0 Type-C Port
• 802.11ac Wi-Fi, Bluetooth 4.0
• Force Touch Trackpad
• Mac OS 

Benefits

• This MacBook is incredibly lightweight and slim, weighing just 2 pounds and measuring only 0.5 inches thick. It’s perfect for clients who prioritize mobility, such as students, business professionals, and frequent travelers who want a laptop that won’t weigh them down.

• The 12-inch Retina display offers vivid colors and sharp image quality, making it ideal for viewing documents, watching movies, and browsing photos in crisp detail. 

• The Core M3 processor allows for a fanless design, so the laptop operates silently. This is a major benefit for those working in quiet environments like libraries, meetings, or shared workspaces, as there’s no fan noise to interrupt or distract them.
• While it’s not intended for heavy-duty processing, this MacBook can handle everyday tasks such as web browsing, word processing, streaming, email, and light photo editing. It’s ideal for clients who need a reliable device for general productivity.

• Students: The MacBook 12-inch is perfect for students who need a reliable, portable device for class, research, and studying. With long battery life and lightweight design, it’s easy to carry around campus and has enough power to support study needs and assignments.

• Business Professionals on the Go: For clients who travel often or work in different locations, this MacBook is ideal. Its portability, silent operation, and ability to handle essential applications (e.g., Microsoft Office, Zoom, email) make it well-suited for busy professionals.

• Writers and Bloggers: With a high-quality display and comfortable keyboard, this MacBook is great for clients in creative fields who need a device for writing, researching, and managing content online.

• Frequent Travelers: The lightweight design, long battery life, and fanless build make this a great choice for frequent travelers who want a hassle-free laptop for browsing, watching movies, and staying connected during long trips.

• Apple Enthusiasts and Casual Users: For customers who already use other Apple devices, this MacBook is a great addition to their Apple ecosystem, ensuring seamless syncing and sharing between devices.